Twitter testing ads for users and advertisers

Twitter has announced that it will be rolling out new features for advertisers and users that will make their feeds look more interesting.

The pilot tests will first be available among Twitter users in the U.S. and will include three new formats: Interactive Text, Product Explorer, and Collection Ads.

Interactive Text Ad

An interactive text ad appears in bold and large typeface than the standard twitter font.

Advertisers will be able to highlight three words and connect them to landing pages.

When a Twitter user clicks a highlighted word, they will be directed to the landing page chosen by the brand or business. The highlights are available in 10 colors.

Collection Ads

Collection ads allow brands and businesses to display up to 5 image thumbnails to accompany a primary focus image.

The primary focus image remains static while viewers can browse the thumbnails horizontally to view the other images.

 Each image can direct viewers to different landing pages.

Product Explorer Ads

For the first time on Twitter, product explorer showcases products in 3D.

Viewers will be able to rotate and swipe the product to see it from different angles.

A shop button appears on the ads leading the viewer directly to the brand or business website once clicked.