More than 150 artistes are set to perform at the renowned beer festival, 'Tusker Oktoba Fest'. The festival was relaunched on Tuesday after a two-year hiatus.
The month-long cultural extravaganza will celebrate Kenyan authenticity by bringing to life Kenyan culture through beer, entertainment, food and music.
This year’s festival is titled ‘A Festival Dekonstructed’, with in-bar experiences taking place in more than 70 bars across the country.
Headline acts include Khaligraph Jones, Mejja, Matata, Femi One, Buruklyn Boyz, Wakadinali, Ssaru, Silverstone Barz and Chris Kaiga.
Speaking during the launch, EABL head of marketing beers Anne-Joy Michira said it will be a celebration of Kenyan identity.
“This festival is a celebration of exactly what we stand for, which is being loudly and proudly Kenyan," she said.
She said they will aim to support Kenyan artistes through the festival, noting the impact of the pandemic on the entertainment and creative industries.
“We shall be taking the celebrations to every corner of the country, bringing you great entertainment and experiences as we celebrate being Kenyan," she said.
"These will be artistes who capture ‘the bright bold, indomitable spirit of Kenya’, and this will, therefore, be a chance for us to uplift them at this moment so that they can continue to stand tall."
