Instagram testing full-screen feature for reels, posts and stories

Instagram is testing a new feature that will do away with the top stories bar and display everything in an immersive full screen and swipeable UI.

This feature, as posted by app researcher Alessandro Paluzzi will let the user experience the feed posts, stories and reels within a single flow.

Stories would be presented with a frame bar at the bottom of the display, indicating you can swipe left to see the other frames. Videos have a progress bar instead.

The feature will evolve to align with that of TikTok. This will enable them to choose the ‘perfect’ content for you based on a measure of your response to that specific content.

On TikTok, likes and the number of times you view a specific content helps them identify the interesting content which aligns with your profile and helps them improve your feed recommendation.

Last year, Instagram Chief Adam Mosseri said it will double down its focus on video formats around reels.

This saw Instagram merging the Feed video and IGTV into one format- Instagram video.