Pay Television company StarTimes has introduced a flexible subscription payment service that gives customers freedom to pay subscriptions daily, weekly or monthly.
The service is tailored to enable continuity in watching premium television content based on the amount they wish to spend at a particular time.
Marketing director Japhet Akhulia said the flexible subscription brings increased freedom and ability to plan ensuring they do not fail to catch their favorite programmes due to insufficient funds.
The StarTimes terrestrial technology platform offers four bouquets. Subscribers can now pay a daily fee of as low as Sh22 on Nyota bouquet, Sh50 on Basic bouquet, Sh83 for Classic bouquet or Sh125 for Unique bouquet.
The company also launched a mobile app to enable provision of television viewing on mobile. StarTimes Mobile Application will see over 60 premium television channels available on mobile devices.
The app, compatible to the Android and iOS systems, is available on Google Play and Apple App Store. It will feature Live television channels, electronic program guide as well as enabling users to catch up on programs they have missed.
The content will air in four languages including English, Kiswahili, French and Portuguese.
“We want to grow avenues where users can access content anywhere at any time. The introduction of the StarTimes app is strategic,” said Akhulia.