INNOVATION

Carrefour unveils Kenya's first customer self-service

It is aimed at reducing queues and speeding up the shopping experience process.

In Summary

•Currently, the retailer boasts 19 stores countrywide, with 15 located in Nairobi while Kisumu and Mombasa are home to 2 stores each.

•According to the 2019 Grand View Research report, the demand for self-checkout systems is expected to increase with a Compound Annual Growth Rate of 13.3 per cent.

Carrefour regional director East Africa Christophe Orcet tests the Kenya's First Self-Checkout Service at the Nairobi Westgate Mall, Looking on is CCO Rasheed Muhamed on 29th March 2023.
Carrefour regional director East Africa Christophe Orcet tests the Kenya's First Self-Checkout Service at the Nairobi Westgate Mall, Looking on is CCO Rasheed Muhamed on 29th March 2023.
Image: MOSES MWANGI

Carrefour has unveiled a technology that allows customers to shop and complete purchases without the assistance of cashiers at the cash counter

The self-checkout service at Westgate Mall store is the first in Kenya and is aimed at reducing queues and speeding up the shopping experience process.

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The service will be utilised by customers shopping less than 15 items and is expected to be rolled out in all Carrefour stores in the country following a successful pilot. 

 “The self-checkout service underlines our ongoing commitment to creating seamless shopping experiences for all our customers through adopting global best practices and solutions. The innovative service will allow customers greater freedom, control and convenience while shopping,” said Majid Al Futtaim Retail Regional Director - East Africa, Christophe Orcet.

To access the service, customers will need to click ‘Start’ on the self-checkout counter’s digital screen, scan their items using the barcode reader and complete the purchase by tapping on ‘Finish & Pay’.

The self-checkout lane accepts cashless payment options including Mpesa, debit or credit cards, and MyCLUB loyalty points for even greater flexibility.

Currently, the retailer boasts 19 stores countrywide, with 15 located in Nairobi while Kisumu and Mombasa are home to 2 stores each.

According to the 2019 Grand View Research report, the demand for self-checkout systems is expected to increase with a Compound Annual Growth Rate (CAGR) of 13.3 per cent in marketplace value between 2020 and 2027.

As customers' preferences keep evolving, Carrefour is dedicated to making retail firsts happen in Kenya by observing, analysing and driving trends.

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