President William Ruto has said that social platforms under the Meta brand (Facebook and Instagram) will start paying Kenyan digital creators through M-Pesa.
Speaking on Monday, Ruto said the team from Meta had already experimented the same and that it is working.
The president said once the eligibility program is rolled out in the next few weeks, the creators will start receiving their pay via the mobile money platform.
He said that one of the biggest challenges Kenyan digital creators have had is a lack of financial instruments to receive their payments.
"I'm very happy that the monetisation is also going to be on M-Pesa. I think many people have been wondering how do we do this because not many of our content creators have credit cards or other instruments, but I was very happy to hear that the team from Meta has already carried out experiments and that it works," Ruto said.
"Therefore in the next few weeks and months, it will now be possible for our content creators to transact using M-Pesa which is much more easy, accessible and a space where many Kenyans interact freely and much more comfortably."
He spoke during a meeting with officials from Facebook and Instagram's mother company, Meta, and a section of content creators where they discussed ongoing monetisation plans.
During the talks, the Meta team revealed that by June, Kenyan creators will be able to monetise their content.
The President said this is a big step for digital content creators.
He noted that soon, the eligibility criteria details will be made public for all to know.
The Head of state added that the new development attests to the economic agenda which promises to give every Kenyan a chance to earn an income and transform their lives.
"In a few weeks, many of you will be eligible. Eligibility criteria will now be available for all creators in Kenya. That's a big step to make sure that our content creators have an opportunity to monetise their talent to give themselves additional revenue and I'm truly grateful to Facebook for walking with us on this journey," Ruto said.
"I've gotten a commitment that by June, all our creators will now have an opportunity to monetise everything they do in that space, put Ads, and it speaks to our Bottom-up Economic Transformation agenda on making sure that we give everybody a chance."
During the meeting, Ruto also urged the Meta team to have the process rolled out sooner if they can.
