General Motors East Africa will be referred to as Isuzu East Africa Limited from August 1.
The change of name was initiated when Isuzu Motors Limited acquired GM’s 57.7 per cent shareholding in GMEA.
The move was aimed at increasing focus on the Isuzu brand that constituted 95 per cent of GMEA sales.
Managing director Rita Kavashe said the change is a continuation of the vision the management and board have had for 40 years now.
“This change signifies a positive continuation of our growth and strategic direction under the new majority shareholder,” Kavashe said in a statement at Isuzu East Africa offices on Wednesday.
The MD said their commitment to introducing new technology, expertise and employment is an investment for Kenya and the East African region.
“Our focus over the next five years is to accelerate our growth in other East African markets and beyond," she said.
Isuzu East Africa will continue to assemble and distribute buses and light, medium and heavy-duty trucks, as well as the popular Isuzu D-Max pick-ups.
The company will also continue supporting its Chevrolet customers by providing after-sales services and parts.