Canon has partnered with Ishara Mara to launch the Canon Experience Centre to educate, empower people and raise awareness about Maasai Mara’s delicate ecosystem.
The centre will focus on nature and wildlife while empowering the Maasai community by providing unique and immersive photography, video and print experience at the national reserve.
“Through the Canon experience centre at the Ishara Mara, our vision is to create a space where each party be it the visitors or the local communities or even itself nature, can benefit in one way,” Managing Director, Canon Central and North Africa, Somesh Adukia said.
To promote creativity and imagination, visitors at the centre will also be invited to participate in ‘best shot’ photography competition and the winning shots being displayed at the centre's photo gallery.
There is a kids zone that will offer opportunities for families to interact, engage and immerse in the world of photography with products such as Selphy, Zoe mini along with access to Pixma.
Visitors can also opt for a tour that incorporates wildlife and nature photography lessons at the centre or during game drives along with the option of a mentor or teacher.
The initiative envisions educating and training the local Maasai indigenous tour guides with necessary skills thus transforming them into Canon ambassadors and content creators.
It is also plans to promote and empowering women to become Maasai tour guides through training and educational opportunities.
Canon will further support the trained guides to purchase official Canon equipment through its exclusive packages designed for the Maasai tour guides.