“Companies can only survive if they put value in their business and environment and not only generating profits,” Accenture principal director Wolfgang Popp said.
It added that it has been developing the local content industry through local channels such as the Maisha Magic East Africa, SuperSport and production infrastructure investments to a tune of $138 million over the period.
“About $33.8M worth of content has been produced, acquired and commissioned. Out of this, 1,181 hours of content is commissioned locally with 5,092 hours contributing to acquired content. $1.2M has been spent on sponsorship of football tournaments,” the report showed.
A total 181 people are employed by MultiChoice Kenya.
The number raised to about 6,440 from sales agencies and installations, call centres and in adjacent industries including film industry.
The sector has recently been faced by competition due to home Internet, digital TV and telephone connections from telcos and similar firms such as Zuku and demand for streaming services such as YouTube, Netflix.
This forced the company to slash its monthly package subscription price by nearly 30 per cent in September for its pay TV customers
Mutltichoice also runs Showmax under Naspers.
The subscription fee for most expensive paid package, Premium was down from Sh7,900 ($79) per month to Sh7,400.
The fees for the cheapest package, Access, dropped by Sh50 to Sh900 per month.
Multichoice Kenya corporate affairs manager Philip Wahome however said cut was guided by customer requests and market conditions.
“The price cuts is an industry shift happening globally even to other pay-TV providers,” Wahome said.
“We welcome competition. The benchmark on businesses with be on numbers and we will keep putting our position out there,” he added.
