How familiar are you with insurance products? What Kenyans said in a financial survey

Understanding of insurance products in Kenya varies widely, with 40% of respondents describing themselves as very familiar with offerings such as health, life, or motor insurance.

Another 33% indicated they are somewhat familiar, suggesting a general awareness but possibly limited understanding of coverage details, terms, or benefits.

A notable 15% said they have heard of insurance products but are unsure how they work. This group may recognise the concept but lack clarity on how policies function, how claims are processed, or what protections are included. Meanwhile, 14% reported no familiarity at all, pointing to gaps in outreach, education, or accessibility within the insurance sector.

The data reveals that while a majority of Kenyans have some level of exposure to insurance, a significant portion remains under-informed or disengaged. This has implications for financial planning, risk management, and uptake of protective services. The presence of a calculator and policy document in the visual suggests the practical considerations involved in choosing insurance—such as income, exemptions, and personal status.

The survey was part of Kenya’s Financial Landscape Report, released in November 2025 by GeoPoll, aiming to map public understanding of key financial tools.