Business is a competitive field, and everyone is looking for ways to get ahead. In the past, simply knowing things that others didn’t was enough to give you an edge. But with the rise of technology, smartphones, and Google, knowledge alone is no longer a competitive advantage – everyone has access to it. Today, the real advantage lies in how you use knowledge. It's not just about knowing; it's about curating information strategically to achieve your goals.

This is crucial because an entrepreneur’s most valuable asset is their mind. A narrow perspective can be damaging in business. how is your reading contributing to your business success, often resulting in conflict. So, building a well-rounded and informed mindset is not just a good strategy – it’s essential.

When I first started in business, I read everything I could on the subject. This expanded my vision and opened up exciting possibilities. However, I soon realised that my business results weren’t aligning with all the knowledge I had acquired. I was well-informed but still not seeing the financial success I aimed for. I had no desire to become an intellectual who struggled financially.

Consequently, I shifted my approach. I created a clear vision of how I wanted to run my business, what success looked like, and what my next level of growth would be. Then, I tailored my reading to match these goals. Instead of reading widely without focus, I sought out books that provided specific steps and strategies to help me achieve those results.

While it's fine to read broadly, as an entrepreneur, it's even more important to have a curated collection of books and resources that directly align with your vision – ones that offer a clear roadmap for the next phase of your business journey. Strategic reading is key; let the requirements of your next level guide your reading.

Now, I have what I call my "next level collection" – a set of books that help me stay focused on my goals and give me actionable steps for moving forward. These books are well-worn, marked up, and often revisited. I don’t just read them once; I keep going back, re-reading and applying the lessons until I see tangible results.

So, how is your reading contributing to your business success? Do you have a plan to improve through what you read? It's not about how many books you’ve read – it’s about how your reading is transforming the way you operate.

Email: smpamugo@gmail.com

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How to Accelerate Success through Knowledge

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