
What factors influence your purchase(s) for non-alcoholic beverages?
The most important factor for consumers is quality.
Response on what one has purchased in the last 30 days.
In Summary
Perfume, being the most frequently purchased beauty product at 64%, highlights a strong interest in personal grooming and fragrance across various markets.
Other cosmetics, like lipstick (17%), face makeup (17%), and eye makeup (12%), also see some usage, though they tend to be less popular.
This could be due to factors like gender, specific occasions, or affordability.
Interestingly, 31% of respondents mentioned they don't buy any beauty
products at all, indicating that this category might be more niche or sensitive to
income compared to others.
The most important factor for consumers is quality.
Response on what one has purchased in the last 30 days.
What Kenyans said in a survey.