A recent GeoPoll survey on Fast-Moving Consumer Goods and Consumer Insights 2025 reveals that Quality is the dominant factor influencing Kenyans' dairy product purchases, with a significant 53 per cent of respondents citing it as their primary consideration.
Price comes in second at 18 per cent, indicating that while cost is a factor, consumers prioritise the quality of dairy products.
Brand also plays a notable role, influencing 20 per cent of purchase decisions, highlighting brand loyalty and recognition.
Less significant factors include convenience at 8, packaging at 3 per cent, and other reasons at 2 per cent.
