When it comes to choosing non-alcoholic beverages, the most important factor for consumers is quality, which was highlighted by 49 per cent of respondents.
The second most important factor is price, which is mentioned by 22 per cent, illustrating how sensitive consumers are to affordability.
Brand reputation is also significant, with 18 per cent noting its impact on their choices.
Meanwhile, convenience, referenced by 9 per cent, shows a growing preference for options that are easily accessible and suitable for on-the-go lifestyles.
Less emphasis was placed on packaging and other factors, both at 2 per cent, indicating that the primary value of the product continues to drive consumer decisions.
