
Market share in mobile service subscriptions in Kenya
Safaricom PLC dominates the market with a substantial 62.9% share.
Safaricom PLC commanded a substantial 34.3% market share, representing 735,749 data subscriptions.
In Summary
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The Kenyan fixed data market for the second quarter of 2025 was heavily dominated by a few key players, with Safaricom PLC leading by a significant margin.
The company commanded a substantial 34.3% market share, representing 735,749 data subscriptions.
Jamii Telecommunications Ltd secured the second position with 442,076 subscriptions and 20.6% of the market, reinforcing its status as a major competitor.
The next cluster of providers held moderate market shares. Wananchi Group (Kenya) Ltd and Poa Internet Kenya Ltd followed closely, with 12.7% (271,822 subscriptions) and 12.5% (268,554 subscriptions), respectively.
Ahadi Wireless Ltd rounded out the top five with a 7.5% share, or 160,254 subscriptions.
The remaining operators each held less than 5% of the market, with the bottom three—Dimension Data, Starlink, and Liquid Telecom—each possessing less than 1% of the total data subscriptions.
Safaricom PLC dominates the market with a substantial 62.9% share.