TikTok removes over half a million videos in Kenya in push to uphold safety standards

TikTok has removed more than half a million videos from its Kenyan user base between April and June 2025 as part of its ongoing effort to maintain a safe and positive digital environment.

According to the company’s Quarter 2, 2025 Community Guidelines Enforcement Report, a total of 592,037 videos were taken down in Kenya for violating the platform’s Community Guidelines.

TikTok says its proactive moderation systems enabled the swift identification and removal of harmful content, with 92.9% of the videos deleted before they were viewed and 96.3 per cent within 24 hours of posting.

Globally, the platform removed more than 189 million videos in the same period, representing just 0.7 per cent f all content uploaded to TikTok. Of these, 99.1 per cent were detected proactively through automated systems, while 94.4 per cent were removed within 24 hours.

TikTok’s AI-driven moderation tools were responsible for taking down 163.9 million videos, highlighting the scale of the platform’s technological investments in content safety.

The company also announced the removal of 76,991,660 fake accounts and an additional 25,904,708 accounts suspected to belong to users under the age of 13.

TikTok stated that combining automated moderation technologies with thousands of trust and safety professionals enables faster and more consistent enforcement of its guidelines.

In a new development, TikTok shared data for the first time on its LIVE monetisation enforcement efforts, which ensure that creators who earn through live streams comply with its policies.

During the second quarter of 2025, the platform took action on 2,321,813 LIVE sessions and 1,040,356 LIVE creators for violating LIVE monetisation guidelines.

These actions included issuing warnings and demonetization, with the company emphasising that warnings serve as educational opportunities for creators to adjust their content.

TikTok has also reiterated its commitment to transparency and user engagement in maintaining platform integrity. The company encourages users to report content, comments, or accounts that may breach its standards through in-app reporting tools.

By collaborating with its global community, TikTok says it aims to foster a digital environment that allows creativity to flourish while safeguarding users from misinformation, hate speech, and other harmful content. The full Quarter 2, 2025 Community Guidelines Enforcement Report is available on TikTok’s official newsroom website