Kenya is set to benefit from a major agricultural investment
following a partnership between South Africa’s Truth Black Agri House Group,
Kenyan export facilitation firm Nouvelle Blooms Ltd, and the Kenya National
Chamber of Commerce and Industry (KNCCI).
The collaboration aims to close Kenya’s massive annual egg
deficit, currently estimated at five billion.
Kenya produces about four billion eggs annually against a
national demand of nine billion, leaving a shortage largely met through
imports.
According to Ellen Muthama, Director of Nouvelle Blooms Ltd,
this gap presents a major investment opportunity for both local and foreign
players.
“This shortfall offers a golden opportunity for investors to
substitute imports, create youth employment, and introduce modern poultry
technologies for both egg and meat production,” said Muthama.
Speaking during a joint meeting in Nairobi, KNCCI National
Director Ken Onditi urged the government to create a more supportive investment
environment by waiving taxes on poultry feed production and agricultural
machinery.
“Government does not do business; its role is to create an
enabling environment for those who do,” Onditi said.
“Waiving taxes and
offering incentives will help investors focus on production, value addition,
and food security.”
Nouvelle Blooms Ltd, which facilitates agricultural
investment and exports high-value products such as flowers, tea, and coffee, is
now helping investors access over 1.8 million acres of land under the
Agricultural Development Corporation (ADC).
The land will be used for large-scale cultivation of feed crops such as yellow maize and soya beans, both key ingredients in poultry feed formulation.
Representing the South African consortium, Truth Black Agri
House Group CEO Megan Wilson said the team of farmers and investors was ready
to bring South Africa’s advanced poultry model to Kenya.
“The gap that exists in Kenya is one we are eager to fill so
the country becomes a net exporter, not an importer, of poultry products,”
Wilson said.
She noted that the initiative would promote technology
transfer and strengthen skills across Kenya’s poultry value chain.
Muthama emphasized that the partnership should extend beyond
production to include market access for other Kenyan exports such as fresh-cut
flowers, tea, and coffee.
“This partnership is a milestone in South-South agricultural
cooperation,” she said.
“It aligns perfectly with Kenya’s vision of achieving food
and nutrition security through private-sector-driven, science-based growth.”
The collaboration is expected to create jobs, boost local
feed production, and reduce reliance on imported poultry products—while
positioning Kenya as a regional hub for sustainable agricultural trade.
