logo
ADVERTISEMENT

Rebuilding destination Kenya in post-pandemic era

Outgoing KTB chief notes there is a shift in traveler trends.

image
by The Star

Sports20 November 2022 - 11:59
ADVERTISEMENT
Outgoing Kenya Tourism Board CEO Betty Radier/HANDOUT

Tourism remains a major economic driver in the country with the Kenya Tourism Board (KTB) playing a lead marketing role. While the sector took a major hit from the Covid-19 pandemic, it was quick to recover after easing of travel restrictions. The Star’s Martin Mwita spoke to immediate former KTB chief executive Betty Radier on growing the sector in post-pandemic error. She is exiting after serving two terms at the helm of KTB, a role she took over on December 1, 2016.

This is premium content

Subscribe to Continue Reading

Subscription

Help us continue bringing you unbiased news, in-depth investigations, and diverse perspectives. Your subscription keeps our mission alive and empowers us to provide high-quality, trustworthy journalism. Join us today to make a difference!

Already Subscribed? Sign in
ADVERTISEMENT