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KARANJA NDEGWA: Why air cargo is catalyst for SME growth in Kenya

As the continent’s aviation sector evolves, air cargo presents a transformative opportunity for businesses to tap into regional markets with speed and reliability.

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by BOSCO MARITA

Star-blogs28 August 2025 - 15:13
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In Summary


  • The true power of air cargo lies in its ability to unlock opportunities for small businesses. Budget airlines continue to prioritise investment in cargo operations.
  • While current capacity allows for the transfer of up to 1.2 tonnes of cargo per flight, expanding and strengthening route networks is equally critical.

Jambojet Managing Director Karanja Ndegwa.



In the evolving landscape of commerce and connectivity, cargo plays a pivotal role, not only as a logistics function, but as an enabler of economic inclusion.

Air cargo remains an often overlooked yet transformational force in Africa’s development agenda. Across Kenya and Africa, the movement of goods remains a defining factor in the success of SMEs and MSMEs.

As the continent’s aviation sector evolves, air cargo presents a transformative opportunity for businesses to tap into regional markets with speed and reliability; access to fast, reliable cargo transport can mean the difference between stagnation and exponential growth.

The true power of air cargo lies in its ability to unlock opportunities for small businesses. Budget airlines continue to prioritise investment in cargo operations.

While current capacity allows for the transfer of up to 1.2 tonnes of cargo per flight, expanding and strengthening route networks is equally critical.

A robust operating schedule with multiple daily connections and up to 10 flights a day on key routes, enhances reliability, optimises cargo flow, and unlocks new revenue opportunities.

This frequency is not just a logistical advantage; it’s an economic lifeline.

Small and Medium Enterprises (SME's) in coastal hubs can now reliably move goods inland and vice versa, opening up new markets and shortening the time to market, which is critical for perishables and high-value products.

Cargo expansion is not just about infrastructure; it’s about vision. Underserved routes such as Mombasa to Kisumu and Nairobi to Lamu are ripe with potential for economic stimulation.

The approach must be aligned with the shifting dynamics of the global air cargo industry.

 According to the International Air Transport Association (IATA), air cargo, while representing less than 1% of trade volume, accounts for a staggering 33% of trade value, which is equivalent to $8.3 trillion annually.

Countries with just 1% better air cargo connectivity enjoy up to 6% more trade. It is no coincidence then, that Jomo Kenyatta International Airport (JKIA) was recently named Africa’s Cargo Airport of the Year 2024, reflecting both the growing demand and strategic investments in infrastructure.

However, the outlook is not without its challenges.

IATA recently revised its 2025 cargo projection to 69 million tonnes; a 4.8% decrease from its earlier forecast, signalling global headwinds.

Despite this, Africa remains a bright spot, with African airlines experiencing 8.5% year-on-year growth in 2024 and Africa–Asia routes posting 15 consecutive months of growth.

Domestic low-cost carriers play a crucial role here by offering flexible, cost-effective logistics tailored to SMEs.

Kenya stands at the cusp of a logistics revolution.

As the Eldoret International Airport expands its runway to accommodate wide-body aircraft, our exporters from flower farmers to fruit cooperatives will gain direct access to global markets without being funneled through Nairobi.

This is a game-changer for the region and an opportunity to decentralize economic prosperity.

Air cargo also facilitates the growing demand for vaccine and pharmaceutical transport across the country.

Advanced cold-chain solutions and digitized cargo handling systems are becoming the norm, and budget airlines must integrate these into services to meet emerging needs.

Demand for the smaller-package segment of freight (parcels) is also on the rise. Cross-border e-commerce is expanding quickly, particularly in Africa where online shoppers expect fast delivery of small parcels.

Regional carriers are uniquely positioned to capture this intra-continental demand, helping SMEs deliver purchases seamlessly across the region.

Ultimately, we must view aviation as a critical infrastructure for development. A single aviation market is not just a dream; it is a necessity.

By investing in policy reforms, embracing public-private partnerships, and expanding our cargo capabilities, we are building a future where SMEs and MSMEs are not constrained by geography but empowered by opportunity.


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