Facebook continues to dominate Kenya’s digital landscape, retaining its position as the most widely used social platform with 63.2% of users.
The platform’s affordability, versatility, and ability to function on low-end devices make it a preferred choice across diverse demographics.
WhatsApp follows closely at 52.9%, reflecting its central role in communication, content sharing, and direct business-to-customer interaction.
TikTok has recorded remarkable growth, capturing 29.2% of users, largely driven by youth between the ages of 15 and 34.
YouTube, at 25.1%, remains the top platform for long-form video content, highlighting Kenyans’ strong appetite for video consumption.
Instagram (12.9%) and Twitter (12.0%) attract younger audiences and professionals, respectively, with Twitter retaining its relevance in real-time news and public discourse.
Google, Opera Mini, and Chrome are still widely used as digital access points, while Telegram (1.7%), LinkedIn (0.8%), and Email (0.6%) occupy niche spaces.
Snapchat trails at 0.2%. Notably, only 1% of Kenyans use digital platforms for advocacy, while 5% primarily use them for gossip.
