In the last decade, smartphones have transformed from mere communication tools into powerful gateways to the digital world, fundamentally altering how people access information, connect with others, and go about daily life.
Between 2023 and 2025, social media usage in Africa has evolved from platform-specific engagement to near-universal adoption.
While Facebook maintained its dominant position with 82% usage in both years, WhatsApp surged ahead in 2025, becoming the most-used platform at 90%, highlighting a shift toward private messaging and real-time communication.
