What factors influence your purchase(s) for non-alcoholic beverages?
The most important factor for consumers is quality.
a y agoWILLIAM WANYOIKEInfographics
When it comes to purchasing alcoholic beverages, the most significant driver is quality, highlighted by 46 per cent of respondents.
Brand reputation follows closely behind, mentioned by 32 per cent, illustrating the strong loyalty and recognition that exist within this category.
Price plays a role for 17 per cent of consumers, especially in markets where cost is a key consideration.
Meanwhile, factors such as
convenience (6 per cent), packaging (2 per cent), and other elements (1 per cent) tend to have a lesser
impact on the decision-making process.
