What factors influence your purchase(s) for non-alcoholic beverages?
The most important factor for consumers is quality.
6d agoWILLIAM WANYOIKEInfographics
Quality is the leading factor influencing packaged food purchases, cited by 50 per cent of respondents.
Price (23 per cent) is also an important consideration, especially in lower-income brackets.
Brand reputation (11 per cent) and packaging appeal (11 per cent) contribute to consumer decisions, while convenience (8 per cent) is particularly relevant for time-pressed shoppers.
Only 1 per cent of respondents were influenced by other miscellaneous factors.
