What factors influence your purchase(s) for non-alcoholic beverages?
The most important factor for consumers is quality.
a y agoWILLIAM WANYOIKEInfographics
Quality is the leading factor influencing packaged food purchases, cited by 50 per cent of respondents.
Price (23 per cent) is also an important consideration, especially in lower-income brackets.
Brand reputation (11 per cent) and packaging appeal (11 per cent) contribute to consumer decisions, while convenience (8 per cent) is particularly relevant for time-pressed shoppers.
Only 1 per cent of respondents were influenced by other miscellaneous factors.
