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KTDA regional directors move to reassure farmers amid drop in tea earnings

East of Rift directors cautioned against political interference in the tea sector, warning that it undermines investor confidence and disrupts international markets.

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by BOSCO MARITA

News28 October 2025 - 13:45
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In Summary


  • Average made tea prices per county stood at Sh371 in Kiambu, Sh376 in Murang’a, Sh388 in Nyeri, Sh400 in Kirinyaga, Sh404 in Embu, and Sh381 in Meru.
  • The directors noted that the East of Rift region continues to attract better prices due to its commitment to quality and traceability.
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KTDA East of Rift directors and factory chairmen address the press in Murang'a. HANDOUT

 

The Kenya Tea Development Agency (KTDA) directors representing the East of Rift region have moved to calm growing concern among tea farmers following reduced earnings for the 2024/2025 financial year.

Speaking in a joint statement, the board members acknowledged widespread frustration from farmers and stakeholders over lower bonus payments compared to last year but attributed the decline to global market conditions, weakened foreign exchange rates, and reduced production.

According to the directors, the average price of made tea dropped sharply from Sh389 per kilo last year to Sh309 this year, while the value of the US dollar — which largely determines export earnings — fell from Sh144 to Sh129, slashing overall revenue when converted to Kenya shillings.

They further explained that green leaf production in the region fell by about 12 percent, from 1.4 billion kilograms to 1.2 billion kilograms, while carry-over stock from the previous year was sold at lower prices after reserve price restrictions were lifted.

Despite these setbacks, the East of Rift factories maintained relatively strong performance, recording some of the best returns nationally.

Average made tea prices per county stood at Sh371 in Kiambu, Sh376 in Murang’a, Sh388 in Nyeri, Sh400 in Kirinyaga, Sh404 in Embu, and Sh381 in Meru.

The directors noted that the East of Rift region continues to attract better prices due to its commitment to quality and traceability.

 “Our factories have invested in modern processing technologies and uphold strict quality standards,” the statement said.

 “We have no tea hawkers in this region — every leaf is delivered directly to the factory, ensuring full transparency and consistency.”

KTDA East of Rift directors and factory chairmen address the press in Murang'a. HANDOUT

On accountability, the board members emphasized that all farmer earnings are properly accounted for and subjected to regular audits.

 They expressed full support for the Ministry of Agriculture’s audit directive and pledged cooperation with lawful governance processes.

“We welcome scrutiny because we have nothing to hide,” the statement read.

 “Anyone found to have misused farmers’ money should face the law.”

The directors also cautioned against political interference in the tea sector, warning that it undermines investor confidence and disrupts international markets.

 “KTDA is a private organization owned by farmers and should be allowed to operate independently,” they said.

Looking ahead, the board outlined several strategies to stabilize farmer incomes — including expanding value addition, diversifying markets, and investing in renewable energy to cut production costs.

They concluded by reaffirming their commitment to transparency and sustainability:

“The East of Rift remains united in protecting farmers’ interests and ensuring Kenya’s tea industry remains globally competitive.”

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