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KTDA, Pakistan business delegation in talks to strengthen tea trade

Pakistan is the leading importer of Kenyan tea, purchasing about 40 percent of the country’s total tea exports annually.

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by BOSCO MARITA

News21 October 2025 - 18:00
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In Summary


  • KTDA Group Chief Executive Officer Wilson Muthaura hosted the delegation, led by FPCCI Chairman Khalil Paracha, at the agency’s headquarters in Nairobi.
  • The meeting focused on enhancing trade cooperation between Kenya and Pakistan, which remains KTDA’s largest international market for tea
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KTDA, Pakistan business delegation in talks to strengthen tea trade. HANDOUT.

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The Kenya Tea Development Agency (KTDA) has held discussions with a delegation from Pakistan’s Federation of Chambers of Commerce and Industry (FPCCI) to explore ways of strengthening trade relations between the two countries.

KTDA Group Chief Executive Officer Wilson Muthaura hosted the delegation, led by FPCCI Chairman Khalil Paracha, at the agency’s headquarters in Nairobi.

The meeting focused on enhancing trade cooperation between Kenya and Pakistan, which remains KTDA’s largest international market for tea.

KTDA, Pakistan business delegation in talks to strengthen tea trade. HANDOUT.

“Pakistan is a key market for KTDA and for the Kenyan tea industry as a whole,” Muthaura said.

“We appreciate this partnership, which has supported millions of smallholder tea farmers in Kenya over the years.”

He said KTDA remains committed to ensuring the quality and consistency of Kenyan tea exports to meet market demands.

Pakistan is the leading importer of Kenyan tea, purchasing about 40 percent of the country’s total tea exports annually.

KTDA, Pakistan business delegation in talks to strengthen tea trade. HANDOUT.

FPCCI Chairman Khalil Paracha said the visit was part of ongoing efforts to maintain and strengthen trade between the two countries.

“Kenya and Pakistan have a long history of trade relations, especially in tea. We look forward to continued collaboration to ensure smooth and reliable supply,” Paracha said.

The discussions also covered possible areas of cooperation between KTDA and Pakistani tea traders to improve market efficiency and mutual business understanding.

KTDA, Pakistan business delegation in talks to strengthen tea trade. HANDOUT.

KTDA manages tea on behalf of over 600,000 smallholder farmers across Kenya.

The tea industry is a major source of foreign exchange for the country, with Pakistan remaining its most significant export market.

Muthaura said KTDA would continue to work closely with buyers and international partners to sustain demand for Kenyan tea in global markets.

The engagement is part of KTDA’s broader efforts to strengthen relationships with key trading partners and ensure stable markets for Kenyan smallholder tea farmers.

 

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