A new digital campaign by Radio Africa Group is giving Kenyan content creators more than just laughs.
The Hapa ni Songa Play challenge turns creativity into real-life adventures, with a fully paid getaway for two to Limuru up for grabs.
The challenge is tied to Songa Play, a digital streaming platform that delivers ready-to-use audio clips from Kenya’s most popular radio shows.
These chopped audios include memorable punchlines, hilarious banter, and nostalgic moments from Classic 105, Kiss 100, Radio Jambo, and HBR.
To take part, creators must visit SongaPlay.com, download audio clips from the chopped section, and use them in original content for platforms like TikTok, Instagram, Facebook, and YouTube Shorts.
Each entry must tag Songa Play, include the platform link, and feature the hashtag #HapaNiSongaPlay
“The sandy hills are calling, the crisp air is roaring. Yes, adventure is calling your name! Picture this: you and a friend, relaxing on a 3-day, 2-night getaway to the stunning countryside. Here is the secret to winning, it’s Songa Play!” Radio Africa said.
The initiative is being driven across Radio Africa’s top stations, with presenters from Kiss FM, Classic 105, and Radio Jambo urging listeners to download clips and join the challenge.
The campaign is designed to build awareness of the platform while rewarding the most creative Kenyan storytellers.
Each month, one standout creator will win a three-day, two-night trip for two to Limuru. The winners will be chosen based on creativity, originality, and engagement generated by their posts.
Songa Play also emphasizes responsible content use. All participants must agree to the platform’s terms and conditions before downloading any clips, ensuring compliance with copyright laws and protecting both creators and the platform from infringement disputes.
By merging traditional radio content with the fast-paced world of digital creation, Songa Play is positioning itself as a hub for Kenya’s viral culture.
Through the Hapa ni Songa Play challenge, it is not only powering Kenya’s creator economy but also rewarding innovation with memorable adventures.
