A journalist in Kitui County, Abigeal Musenya, in records the breathtaking and scenic Ikoo valley view on her smart phone during a visit last Friday/Musembi Nzengu.
Kitui Governor Julius Malombe cuts the tape to officially launch the Kitui Tourism Circuit during the 2025 World Tourism Day celebrations at Nzambani Rock on Saturday/Musembi Nzengu.Kitui government on Saturday took a significant step towards positioning the county among Kenya’s top tourism destinations with the launch of the Kitui Tourism Circuit.
The circuit was officially unveiled by Governor Julius Malombe during the 2025 World Tourism Day celebrations at the iconic, mythical and towering Nzambani Rock in Kitui East.
Speaking at the event, themed “Unveiling the Rich and Diverse Tourism Treasures of Kitui County”, Malombe described the milestone as the fulfilment of a key pillar in his 16-point pre-election manifesto.
“As captured in my manifesto, my administration is committed to refine and market a vibrant and sustainable tourism circuit that links Kitui county with both the coastal region and the Mt Kenya region,” the governor said.
Malombe said the launch was not solely about tourism, but also about economic transformation, cultural pride, job creation and placing Kitui on both the national and international tourism map.
“Tourism is not merely about leisure and travel; it is a pillar of economic growth. It contributes to revenue generation, employment creation especially for youth and women, growth of SMEs and rural development,” he said.
The new circuit is expected to provide structure, visibility and synergy to Kitui’s previously scattered attractions, transforming them into a marketable, cohesive, and visitor-friendly package.
“With the launch of the Kitui Tourism Circuit, we envision improved tourist experiences, diversified itineraries and longer visitor stays,” the governor said.
Malombe said the county was blessed with unique and diverse natural, cultural and historical treasures which should be marketed to the world.
He said they included South Kitui National Game Reserve, Mutomo Hill Plant Sanctuary and Reptile Park, Nzambani rock, Kalundu eco-park, Mutitu and Muumoni Important Bird Areas, Ngomeni Rock and Mwingi National Game Reserve.
He also cited breathtaking sceneries such as Ikoo Valley, Ulonzo Hills and Kiongwe Hills, as well as sacred and historical sites including the Ikutha AIC Early Missionary Church and the Museve Shrine.
“In addition, Kitui’s rich cultural heritage — captured in our music, dance, indigenous crafts and unique cuisines —makes our county a destination with something for every traveler,” the governor said.
Malombe said his administration is committed to unlocking the county’s tourism potential, empowering communities and proudly sharing Kitui’s heritage with the world.
He said deliberate steps are being taken to protect and conserve natural attractions, including the erection of modern gates to improve access, safety and visibility.
