OPONDO: Why news media should prioritise consumer trust

Seek ye first trust…and the rest shall follow.

In Summary
  • The media just don’t stay with stories long enough to unearth and gain deeper insights
  • That erodes consumer confidence

News media, we are told, should always objectively pursue the truth. That at the very least, they ought to ‘err on the side of the truth’.

But could the pursuit of the truth be a fool’s ...

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