Diamond's signee Zuchu turned down a beer endorsement deal worth millions of shillings to protect her Muslim faith.
The musician explained that her mother Khadija Kopa had earlier warned her against promoting such products.
The 'Sukari' hitmaker said it would have been unfair to accept the deal. "If you advertise alcoholic drinks, you must drink yourself, but I do not drink," she said.
Her manager, Wasafi Music's Sallam SK, earlier on said Zuchu, despite turning down that deal, is still an international brand and her fees have gone up, they no longer charge small money.
"The world has changed right now, and as the demand for her services goes up, so do the charges," he said.
"That is why we have been marketing her widely. Right now she charges KSh2 million for shows outside Tanzania."
