Chinese pay television provider StarTimes is exploring the use of artificial intelligence (AI) in content production and distribution as it expands investment in Kenya's film and television industry.
The broadcaster said it is assessing AI-powered tools to improve production workflows, audience engagement and content distribution, while maintaining that the technology will complement rather than replace creative professionals.
The announcement coincided with the launch of Sura ya Pili, a locally produced television drama that premiered on Rembo TV, in what the firm says is a commitment to continued investment in Kenyan productions.
StarTimes Kenya Marketing Director Tamima Ibrahim said AI is increasingly reshaping the global media industry, but the company intends to use it to enhance efficiency while keeping local writers, actors, directors and producers at the centre of content creation.
"We see AI as a tool that supports creativity rather than replacing it. Our focus is on using technology to improve production processes and audience experience while continuing to invest in local talent," she said.
The broadcaster said locally produced programming remains a key part of its growth strategy in Kenya, where demand for home-grown television content has been rising.
Industry players are increasingly experimenting with AI to automate editing, improve subtitling and translation, personalise content recommendations and streamline production, although concerns remain over its potential impact on jobs and intellectual property.
Kenya's film production industry generates an estimated $341.2 million (Sh45 billion) annually, contributing significantly to the broader creative economy.
The sector is growing rapidly, supported by expanding digital streaming investments from global platforms, and aims to further scale its economic output.
The creative economy is evolving from cultural promise into investment reality.
Spanning film, music, digital content, gaming, fashion, and sports, the sector has emerged as one of Africa's most dynamic growth frontiers, propelled by digital adoption, favorable demographics, progressive policy reform, and deepening international partnerships.
The launch of Sura ya Pili also reflects growing competition among broadcasters and streaming platforms to secure exclusive local content as audiences increasingly seek stories that reflect Kenyan culture and experiences.
The series stars musician Jovial Ayub alongside actors Gibson Ausa, Ivy Wanjiku and other Kenyan performers.
