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Dubai Tourism unveils 25th Shopping Festival

A diverse calendar of DSF events was revealed to African audiences in Kenya at Sankara Hotel Nairobi

In Summary

• The silver jubilee edition promises to have bigger everything than the past 24 years

International Campaigns for Dubai Tourism senior manager Salim Dahman
International Campaigns for Dubai Tourism senior manager Salim Dahman
Image: WILFRED NYANGARESI

Dubai’s Department of Tourism and Commerce Marketing marked the countdown to the landmark 25th edition of the Dubai Shopping Festival (DSF) with a three-city media roadshow across Africa.

A diverse calendar of DSF events was revealed to African audiences in Kenya at Sankara Hotel Nairobi on Saturday. Already famous for its grand raffles and giveaways, the silver jubilee edition promises to have “bigger everything than the past 24 years”.

Commenting on the events, Salim Dahman, head of campaigns Africa at Dubai Tourism, said, “Dubai continues to rank among the most popular destinations for audiences from across Africa, particularly as we observe retail emerging as a key component of their travel experiences, buoyed by flagship events such as the Dubai Shopping Festival.”

Dahman talks to the Star features editor Tom Jalio and Travelog editor Thorn Muli
Dahman talks to the Star features editor Tom Jalio and Travelog editor Thorn Muli
Image: WILFRED NYANGARESI
Winner of a trip for two to Dubai Noah Agollah and International Communications for Dubai Tourism senior manager Jannelle Lewis
Winner of a trip for two to Dubai Noah Agollah and International Communications for Dubai Tourism senior manager Jannelle Lewis
Image: WILFRED NYANGARESI
Winner of lunch/dinner voucher for two at Sankara Benjamin Muriuki is awarded by Dahman
Winner of lunch/dinner voucher for two at Sankara Benjamin Muriuki is awarded by Dahman
Image: WILFRED NYANGARESI
Muriuki with Joyce Jura, Jannelle Lewis and Nina Florette
Muriuki with Joyce Jura, Jannelle Lewis and Nina Florette
Image: WILFRED NYANGARESI
Group photo
Group photo
Image: WILFRED NYANGARESI