The global e-commerce landscape is dominated by a few massive online platforms, with Chinese companies holding the top spots in terms of third-party gross merchandise volume (GMV) projected for 2024.
Taobao leads the pack by a significant margin, with an expected GMV of $541.9 billion, closely followed by Douyin at $509.0 billion.
The third-largest platform, Kuaishou, is also a Chinese giant, though its projected GMV of $193.1 billion is less than half of the top two.
The largest Western player is the US-based eBay, which is projected to achieve $72.4 billion in GMV.
Other major players include AliExpress ($63.9 billion) and Temu ($53.9 billion), both with main operations in China, and TikTok Shop at $33.2 billion.
The data also highlights significant marketplaces from other Asian countries, such as Naver from South Korea, Rakuten from Japan, and Flipkart from India, rounding out the top ten.
The sheer volume difference between the Chinese leaders and the rest of the world underscores the enormous scale of digital commerce in China.
