Where enterprises see their future in Kenya, in the next 3 years

In a recent 2024 Foreign Investment Survey Report, a significant majority of enterprises in Kenya are optimistic about their future.

A substantial 39.5% of companies plan to reinvest or expand their operations within the next three years. This indicates strong confidence in the Kenyan market and its potential for growth.

Another 30.3% of enterprises are opting to maintain their current investment levels, suggesting stability and a wait-and-see approach.

Meanwhile, 25.0% of businesses are looking to diversify their portfolios, highlighting a desire to explore new opportunities.

Only a small fraction of enterprises expressed a pessimistic outlook, with a combined 5.3% intending to scale down (3.9%), close down (0.7%), or exit the country (0.7%).