Kenya's appeal as an investment hub is driven by its strong labour force, cited by 22.9% of surveyed enterprises.
A close second is the combination of market access and ease of doing business, both at 17.1%.
The country's strategic position as a logistics hub also plays a significant role, attracting 14.3% of investors.
While technological advancement and macroeconomic stability each account for 8.6% of responses, political stability and accessibility to E-Government services are also notable, each at 5.7%.
These factors highlight a balanced and increasingly favorable environment for foreign investment.
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