Active social network penetration in selected countries & territories in 2025

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 per cent.

UAE and South Korea followed, with 96 per cent and 94 per cent of active usage reach, respectively.

Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country.