TikTok has surged in popularity, especially for brands targeting younger audiences, while LinkedIn continues to dominate B2B marketing.
X (formerly Twitter) and WhatsApp also feature among the top tools for brand engagement and customer service.
The report highlights a growing trend toward video content and influencer collaborations, with marketers prioritizing platforms that support visual storytelling and community interaction.
Cross-platform strategies are increasingly essential for maximizing reach and engagement across diverse demographics.
