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Why some Kenyans stopped investing

Concerns about risky investments were cited by 15.2 percent of respondents.

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by WILLIAM WANYOIKE

Infographics09 January 2025 - 11:00
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In Summary


    THE STAR INFOGRAPHICS


    The primary reason for ceasing investment was affordability, reported by 51.2 percent of respondents, underscoring the significant impact of financial constraints on investment decisions.

    Loss of income or employment followed at 23.4 percent, highlighting the role of economic instability in deterring individuals from maintaining their investments.

    Concerns about risky investments were cited by 15.2 percent of respondents, reflecting apprehension about market volatility and potential losses.

    Additionally, 14.4 percent indicated a lack of understanding or appreciation for the benefits of investing, pointing to a critical need for enhanced financial education and awareness programs to empower individuals with the knowledge necessary for informed decision-making.

    Confidence issues also emerged as notable barriers, with 9.2 percent citing distrust and 7.1 percent attributing their decision to experiences with scams.

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