According to a report by Aga Khan Media Innovation Centre, Generation Z are individuals born between 1997 – 2012.
This generation was born in a period of enhanced social networking and digital media with likes of Facebook, Instagram, Twitter, WhatsApp, Tiktok, YouTube and many more social networks being launched in their era.
Millennials generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media.
Current study categorised 25 – 35-year-olds as millennial's
