Throughout human history, problems and challenges have also presented opportunities for advancement, either as an expansion of knowledge or technological innovation. Therefore, the few enterprises that continuously identify social drawbacks like housing insufficiency and provide solutions tend to prosper and remain relevant in many instances. These innovative enterprises view problems as challenges for which there is a solution and will, therefore, strive to act on ideas that could solve the puzzle. However, these organisations can then effectively turn these challenges into opportunities that could make them thrive.