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EXPLAINER: Inside Guinness World Records: How achievements are verified, Africa’s growing presence

Attempting a Guinness World Record does not automatically cost money.

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by SHARON MWENDE

News16 December 2025 - 13:30
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In Summary


  • The organisation documents feats ranging from athletic excellence and human endurance to creative arts, innovation and unusual accomplishments.
  • GWR verifies and publishes records achieved by individuals, groups, institutions and companies, aiming to measure human limits and highlight accomplishments that are measurable, repeatable and verifiable.
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Nigerian celebrity chef Hilda Baci holding two GWR certificates. She earned her second in September 2025 by cooking the world's largest serving of Nigerian-style jollof rice, weighing a staggering 8,780kg/COURTESY 

On December 12, environmentalist Truphena Muthoni made history by officially entering the Guinness World Records after hugging a tree continuously for 48 hours, a feat she accomplished between January 31 and February 2, 2025.

This came after she broke her record by hugging another tree for 72 hours, a fete which is still undergoing review before recording.

Guinness World Records (GWR) announced that Muthoni not only met the previous record but far exceeded it, describing her achievement as a statement on the connection between nature and emotional well-being.

Muthoni said her attempt, which took more than five months of preparation, was meant to raise awareness about the mental and emotional benefits of tree hugging.

As Kenyans celebrate with Muthoni, here is an explainer looking inside the GWR. 

What is Guinness World Records?

Founded in 1955, Guinness World Records is globally recognised as the authority on record-breaking achievements.

It was formerly named the Guinness Book of Records.

The organisation documents feats ranging from athletic excellence and human endurance to creative arts, innovation and unusual accomplishments.

GWR verifies and publishes records achieved by individuals, groups, institutions and companies, aiming to measure human limits and highlight accomplishments that are measurable, repeatable and verifiable.

Records fall into categories such as sports and athletics, endurance, arts and media, science and technology, food and drink, and environmental or community challenges.

As of 2024, GWR approved 3,324 records, with 68,523 active record titles. 

How GWR are verified

Verification is the backbone of GWR’s credibility. Every record attempt must meet strict criteria before it is recognised. 

This includes the application and pre-approval stage where applicants submit online applications, either for an existing record or a proposed new one. Guinness issues specific guidelines after review.

Before attempting any record, participants must apply on the Guinness World Records website and receive approval of the category, guidelines and rules.

If Muthoni did not submit a pre-attempt application or receive the formal guidelines beforehand, she may be required to submit a post-attempt application, which takes longer and faces stricter scrutiny.

GWR categories often have precise definitions, in Muthoni’s case, such as what constitutes “continuous hugging,” whether rest breaks are allowed, and how timing must be measured.

Strict evidence requirements

Guinness requires a mountain of documentation before it considers ratifying a record. 

For time-bound endurance feats like tree-hugging, these are typically required:

a) Continuous 24/7 video recording

The entire attempt must be captured on uninterrupted video, without any cuts.

The footage must clearly show the participant, the tree, the attempt area, time-stamped proof and visibility of any breaks (if permitted).

b) Independent witness statements

Guinness requires two independent witnesses per shift. 

These individuals must not be friends, relatives or organisers involved in the attempt.

Each witness signs a detailed logbook.

c) Timekeeper logs

Evidence must include official timing records and a certified timekeeper or established timing system.

d) Medical assessment

Because endurance records risk physical harm, Guinness typically requires pre-attempt health clearance and post-attempt medical report confirming wellbeing.

e) Photographic evidence

High-resolution photos showing the start, middle, end, surroundings and participant’s position relative to the tree.

f) Stewards’ logs

Designated stewards must keep detailed minute-by-minute logs noting activity, rest breaks and rule compliance.

Without these, the attempt is considered unverifiable.

Post-submission review

Submitting evidence is only half the journey. Once Guinness receives the materials, its review team begins a forensic evaluation, sometimes taking up to 12 weeks or longer.

Fees and applications

Attempting a Guinness World Record does not automatically cost money. 

For an existing record, the standard application process is free, though if the attempt involves proposing a totally new category there is a small administration fee of about £5/$5. 

Guinness also offers optional paid services, like priority application and priority evidence review, which can accelerate processing but are not required to secure a title. 

"If you're an individual, simply register or sign in and explore our database of over 47,000 current record titles to find the one you would like to apply for. If you wish to suggest a new record title, don't forget to read our record criteria and policies," GWR says.

Once you have chosen a record title, you are required to fill out the online application form.

"We strongly advise you to read all of the information on our website before making your application, to save time and disappointment," it adds.

During this phase, they may request additional footage, ask for clarifications, reject parts of the evidence, ask for witness credentials and also seek further proof of rule compliance.

Attempts fail at this stage more often than many realise, not because they are fake, but because documentation is incomplete or doesn’t follow guidelines to the letter.

Official confirmation or rejection

Guinness only declares a record after its verification team is satisfied.

Until then no certificate is issued, no media announcement is made, the attempt remains unofficial and this is where Muthoni stands today.

What Kenyans witnessed was undoubtedly extraordinary. 

Videos of the challenge show supporters cheering, medics nearby, and Muthoni leaning on the tree with unshakeable resolve.

But viral success does not equal world record status.

She, or her organisers, must now compile all required evidence, submit it through the Guinness portal and await review.

Only then will it be known whether her 72-hour embrace becomes Kenya’s next global record.

Kenya and Africa in GWR

Africa’s presence in Guinness World Records has grown steadily, with social media, youth engagement and community-driven challenges driving visibility.

Kenya has made its mark in categories such as endurance, athletics, dance marathons, environmental initiatives and mass participation events.

Some notable Kenyan Guinness World Record holders include Muthoni and Eliud Kipchoge, celebrated for his historic sub-two-hour marathon during the 2019 INEOS 1:59 Challenge.

Olympian David Rudisha set a remarkable record in the 800 meters at the London 2012 Olympics, clocking 1:40.91, while Faith Kipyegon became the first woman to complete a race in 3:48.68.

Retired athlete Tegla Loroupe holds three records for the fastest female times over 20,000m, 25,000m and 30,000m.

Meanwhile, the late Kimani Maruge earned the title of the oldest person to begin primary school. Enrolling at age 84, the Mau Mau veteran became a global symbol of the universal right to education and even addressed the United Nations. His inspiring story was immortalized in the film The First Grader.

Joseph Love, known as “The Dairy Virtuoso,” showcased Kenya’s agricultural endurance by hand-milking an astonishing 531 litres from 30 cows in 24 hours in 1992 - a very different kind of record, highlighting stamina and precision.

Alikhan Kazia, “The Trick Shot Maestro,” demonstrates Kenya’s range of skill through table tennis. He holds three GWRs for precision trick shots, including bouncing 17 ping pong balls into a cup in one minute.

All of his records, set in Nairobi, showcase remarkable hand-eye coordination and creativity.

Maliha Mohammed, the “Culinary Marathoner” from Mombasa, excels in endurance cuisine.

She holds the Guinness World Record for the longest home kitchen cooking marathon (individual), having cooked continuously for 90 hours and 15 minutes.

Her attempts illustrate the intense discipline required, especially after a previous effort of 150 hours was disqualified for a minor rest-break infraction.

Across Africa, countries like Nigeria, South Africa, Egypt and Ghana have also produced record holders in cooking marathons, arts and cultural performances, sports skills and mass participation events.

Some holders include Sharon Dede Padi (Ghana) – largest leaf-print paainting, Roselyn Akosua Mantey (Ghana) – longest makeup application marathon, Ace-Liam Nana Sam Ankrah (Ghana) – youngest male artist (Professional), Hilda Baci (Nigeria) – largest serving of Nigerian-style jollof rice.

Symply Tacha (Nigeria) – most makeover in 24 hours, Kanyeyachukwu Tagbo-Okeke (Nigeria) – largest art canvas and Joshua Olusanya (Nigeria) – longest trumpet playing marathon.

These achievements often double as moments of national pride and youth mobilisation.

Categories Africans have excelled in

African record holders are particularly visible in endurance challenges: marathons of physical or mental stamina, food and hospitality records: long-duration cooking or baking and, arts and performance: dance, music, and creative output.

Other categories are mass participation records: large group or community-driven challenges, and sports-related feats: speed, agility and repetition-based achievements

These categories are accessible, visually engaging and globally appealing.

Most attempted Guinness World Records

Certain records are attempted more frequently than others.

GWR lists these as longest marathon performing a task, like dancing, singing or cooking, most repetitions of a simple action within a set time, largest gatherings or coordinated group activities, and endurance-based challenges requiring minimal equipment.

These records are popular because they are relatively easy to organise, require stamina over specialised equipment and attract public attention.

Why people chase GWR

Individuals pursue Guinness World Records for personal achievement, national recognition, career visibility or brand building.

In recent years, record attempts have also raised awareness for social causes, attracted tourism and inspired youth engagement.

In Muthoni’s case, she said her mission was to draw attention to the urgent need to protect Kenya’s forests and inspire youth to take up environmental stewardship.

“This record is not just for me; it is for our trees, our climate, and our future. If hugging a tree for 72 hours gets even one more person to plant or protect a tree, then it is worth every second,” she said.

Social media has amplified these efforts, turning record attempts into global spectacles.

A growing global platform

As Guinness World Records evolves, Africa’s participation is expected to grow in both quantity and diversity of categories.

While feats may be extraordinary, the organisation maintains rigorous verification processes, clear rules, and fairness, ensuring that every achievement is genuine and globally recognised.

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