Pepsi Kenya has launched Sting Energy, a new energy drink
aimed at students, professionals, creatives, and athletes.
The drink is available in two flavours—Red Rush and Gold
Rush—and comes in 330ml bottles.
The entry into Kenya’s growing energy drink market comes as
demand for functional beverages continues to rise.
Between 2021 and 2024, energy drink consumption in Kenya
increased by 15%.
The wider soft drinks market is also expanding, projected to
grow from about US$1.68 billion in 2024 to US$2.61 billion by 2030.
The drink is backed by its global partnership as the
Official Energy Drink of Formula 1, a deal announced in May 2025.
“We saw a gap in the market for a high-energy drink that’s
both accessible and aspirational,” said Baker Muganda, CEO of Pepsi Kenya.
“Sting is for people
who are constantly pushing themselves—whether it’s in school, sports, or
business.”
John K’Otieno, Country Manager at SBC Kenya, added:
“This is for go-getters. It’s for people who need energy and
want to feel part of something bigger.”
With its launch, Sting joins a competitive but growing
segment.
According to Euromonitor, energy drinks were among the
best-performing categories in Kenya’s soft drink market in 2024, driven by
busier lifestyles and demand for quick energy on the move.
Already available in over 30 countries, Sting wil have to position itself as a drink for those who want more than just a caffeine hit.
