A new Code of Conduct for Media Practice officially came into force today, marking a turning point for journalism in Kenya.
The updated guidelines aim to reinforce ethical standards, protect vulnerable groups, and respond to the evolving media landscape.
The Code, published in the Kenya Gazette on May 14, 2025, replaces the earlier framework under the Media Council Act, 2013.
It was introduced through Legislative Supplement No. 40 by the Information, Communications and the Digital Economy Cabinet Secretary, William Kabogo.
“This is a defining moment for media regulation, professionalism and the unyielding defence of press freedom in the country,” read a statement by the Media Council of Kenya.
The revision was prompted by a High Court ruling that found the previous Broadcasting Code unconstitutional.
The court ordered the MCK to create clear, age-appropriate standards, especially to protect children and other vulnerable groups.
In response, the new Code addresses emerging challenges such as artificial intelligence, user-generated content, and editorial accountability.
It sets out firm ethical guidelines to ensure journalists and media houses maintain high standards while adapting to digital innovations.
According to the MCK, the changes are the result of wide consultation across the media industry, the legal community, academia, and civil society.
The Council said this inclusive process ensures that the Code is not only legally sound but also practical and relevant to modern media practice.
“This Code, shaped through extensive consultation, is a pact to uphold the highest journalistic standards,” the Council said.
The National Assembly approved the Code, and it was confirmed by the Clerk of the National Assembly.
The Media Council praised this support, calling it a crucial step in strengthening accountability within the sector.
The new Code also introduces improved mechanisms for handling complaints and resolving disputes.
The Council believes this will lead to faster and fairer outcomes while preserving the integrity of media professionals.
In its statement, the MCK expressed appreciation for the media community's commitment to the new regulations, which it said signal the beginning of a new era.
“The Media Council of Kenya reaffirms its unwavering commitment to fostering a media landscape that upholds the highest standards of integrity and serves the public.”
With the new Code in effect, Kenya now enters what the Council describes as a “dawn of a new era” for ethical and impactful journalism.
