David Omwoyo Omwoyo, the MCK’s Chief Executive Officer./COURTERSY
The Media Council of Kenya (MCK) has called for ethical and responsible reporting as journalists cover the anniversary of the June 25 Gen Z protests.
In a statement issued on June 24, 2025, the council advocated for the highest standards of professionalism and urged media to adhere to the Code of Conduct for Media Practice.
“The Council advises journalists covering the anniversary of the 25 June Gen Z protests to remain professional and responsible, ensuring their reporting minimises harm,” the statement read.
The statement was issued in Nairobi and signed by David Omwoyo Omwoyo, the MCK’s Chief Executive Officer and Secretary to the Council.
It added that media must follow the “do no harm” principle, treating subjects, colleagues, and audiences with respect while avoiding unnecessary harm to society and vulnerable groups.
“Journalists and media practitioners have a professional responsibility to frame public interest issues appropriately,” the Council said, noting its respect for “the editorial independence and professional judgement of media managers and editors” when covering national issues.
The Council also reminded journalists not to frame the protests in ways that “glorifies violence, traumatises the nation or intrude into grief.”
It cited the Code of Conduct’s stipulation that subjects of news coverage must be treated with respect and dignity.
The statement called on journalists to prioritise their safety and urged both security forces and protesters to respect the media’s right to cover the demonstrations.
“We advise journalists to exercise caution while covering the protests and to prioritise their safety, while urging security forces and protesters not to target journalists, as they are merely messengers,” it said.
The Council also called on police and demonstrators to allow media to operate freely, “without threats, harm, or obstruction.”
