Tourism and Wildlife Cabinet Secretary Rebecca Miano during the 68th meeting of the UN Tourism Commission for Africa held in Abuja, Nigeria, June 13, 2025. /HANDOUTKenya has been elected to the United Nations Tourism Executive Council, marking a major milestone in the country’s rise as a global tourism leader.
The announcement came during the 68th meeting of the UN Tourism Commission for Africa held in Abuja, Nigeria.
Hosted in collaboration with UN Tourism (formerly UNWTO), the high-level gathering brought together tourism ministers, private sector stakeholders and development partners from across the continent.
The forum focused on strengthening Africa’s tourism industry through innovation, education, and regional cooperation.
Kenya’s successful bid, backed by a majority of African member states, highlights the country’s solid reputation in tourism development and sustainability.
Tourism and Wildlife Cabinet Secretary Rebecca Miano welcomed the news with gratitude.
“This win is not just for Kenya; it is for Africa. It shows that our collective voice matters in global tourism governance. We are committed to championing policies that promote sustainable tourism, community empowerment, and economic resilience.”
Kenya’s tenure on the Executive Council will run for four years.
During this time, the country will play a key role in shaping global tourism policies, guiding strategic decisions, and addressing emerging challenges such as climate change, artificial intelligence, sustainability, and inclusive community benefits.
The achievement underscores trust in Kenya’s conservation leadership and growing influence in eco-friendly and community-based travel.
During the Abuja meeting, UN Tourism Secretary General Zurab Pololikashvili lauded Africa’s potential, citing its rich cultural heritage, creativity, and youthful energy.
He called for greater investment in people, technology, and bold ideas to develop a more inclusive and resilient tourism industry.
Delegates also discussed shared goals, including tourism education, youth and women empowerment, digital transformation, intra-African travel, and responsible tourism that protects the environment and uplifts local communities.
Kenya’s election to the Executive Council enhances its global standing and opens the door to new partnerships and visibility.
The country currently chairs the Tourism and Competitiveness Committee and sits on the Programme and Budget as well as the Tourism and Sustainability Committees for the 2023–2027 term.
It also concludes its role as Vice Chair of the organisation’s Regional Commission for Africa.
This latest development solidifies Kenya’s commitment to shaping the future of tourism in Africa and beyond.
