• It has been estimated that the market for beauty products and services in the country is valued at over KES 20 billion, making it one of the most attractive markets for investors.
The beauty industry in Kenya is a booming sector with plenty of growth opportunities. It has been estimated that the market for beauty products and services in the country is valued at over KES 20 billion, making it one of the most attractive markets for investors. The Kenyan beauty industry has grown exponentially over the past few years, mainly due to increased consumer demand for quality cosmetics and skin care products and services. There has also been a rise in internet-based companies that provide different forms of beauty treatments and sell beauty and skincare items online. You can read more about skincare products on Fletna's website.
Trends and opportunities
Sustainable beauty products that use natural components are all the rage right now, and this trend is only expected to continue. Salons, spas, and cosmetics boutiques are just some of the numerous enterprises that have opened to cater to this expanding market. Furthermore, there has been an influx of new brands focusing on organic and all-natural alternatives to traditional cosmetics and skincare products. Finally, technology is playing a major role in shaping the future of this sector,.
Consumer demand shift
Over the past few years, consumer demand within Kenya's beauty industry has shifted significantly. Consumers are now more likely to purchase natural and organic products and those that are cruelty-free and environmentally friendly. Additionally, there is an increased focus on ingredients. Consumers are also seeking items with several uses, such as those that hydrate the skin and slow the ageing process. In addition, shoppers have picked up on the value of shielding their faces from the sun and other environmental hazards. Consequently, consumers are looking for sunscreen and other sun protection components.
Shopping tips for quality products
When shopping for quality cosmetics and skin care products in Kenya, it is important to do your research. Start by reading reviews online from trusted sources such as beauty bloggers, magazines. This will help you get an idea of what products are popular and which ones have the best reviews. Additionally, check the product's box for an ingredients list to ensure it does not include any substances you are allergic to or might hurt your health. Some brands also have an education page on their ingredients. This will also be quite helpful.
Overall, the Kenyan beauty industry is a thriving sector with numerous opportunities for entrepreneurs. The industry has seen steady growth over the past few years and continues to present new trends that can be capitalized on.