RATE CARD

Radio Africa Group launches integrated digital rate card

Clients can get the digital rate card service through the WhatsApp number 0742555777.

In Summary

• Radio Africa Group has intergraded all its media platforms, from radio, TV and newspaper in a bid to tap into the online market.

• Khafafa said the company has 31.3 million listeners every month, according to an October 2021 GeoPoll survey.

Radio Africa Group has launched an integrated digital rate card as it seeks to tap into the digital market.

The company on Tuesday launched its ‘Beyond the Metaverse’ platform targeting the untapped market composed mainly of the techno-savvy young generation.

Clients can get the digital rate card service through the WhatsApp number 0742555777.

They will get an instant report on what they want and the budget.

Radio Africa General Manager Martin Khafafa during the digital integrated rate card launch.
Radio Africa General Manager Martin Khafafa during the digital integrated rate card launch.
Image: BRIAN SIMIYU

Speaking during the soft launch of the integrated digital rate card at Capital Club, Westlands, Radio Africa General Manager Martin Khafafa said the reason the company dominates is because "it has the best talent."

Radio Africa Group has intergraded all its media platforms, from radio, TV and newspaper in a bid to tap into the online market.

Khafafa said the company has 31.3 million listeners every month, according to an October 2021 GeoPoll survey.

Radio Jambo had 9.6 million listeners every month, Kiss (8.7 million), Classic105 (8.9 million), Homeboyz Radio (3.2 million), Gukena (908,645), and Smooth FM (565, 333).

He said radio had 36 million listeners per month, digital (16.8 million), web readers (6.3 million), Kiss (8.8 million), and one million newspaper readers.

Panelists iProspect CEO Joel Rao, Omnicom Media Group CEO Lenny Ng’ang’a, MD GroupM East and Central Africa and SSA Coordination Lead Serah Katusia and General Manager Homeboyz Radio Somoina Kimojino during the Digital intergration Launch at The Capital Club Hotel Westlands on November 23, 2021.
Panelists iProspect CEO Joel Rao, Omnicom Media Group CEO Lenny Ng’ang’a, MD GroupM East and Central Africa and SSA Coordination Lead Serah Katusia and General Manager Homeboyz Radio Somoina Kimojino during the Digital intergration Launch at The Capital Club Hotel Westlands on November 23, 2021.
Image: BRIAN SIMIYU

Khafafa said the company will completely integrate its online and radio platforms digitally.

“We will continue to dominate in radio as we grow our other platforms,” he said.

The acting CEO cited the successful Toyota, Safaricom and other campaigns that had previously been done on the company’s platforms, in with the case study showing integration works.

Khafafa said the company will offer personalities, radio stations, websites, social media, television, print and production and events that are all integrated.

Head of Digital Solutions Isaiah Langat, General Manager Homeboyz Radio Somoina Kimojino, and General Manager Radio Africa Group Martin Khafafa during the Digital integration Launch at The Capital Club Hotel Westlands on November 23, 2021.
Head of Digital Solutions Isaiah Langat, General Manager Homeboyz Radio Somoina Kimojino, and General Manager Radio Africa Group Martin Khafafa during the Digital integration Launch at The Capital Club Hotel Westlands on November 23, 2021.
Image: BRIAN SIMIYU

"They will all be good for digital, video, live tweets, streams and much more," he said.

Khafafa said with the integration of all platforms, exponential growth is expected.