CALL TO TRAVEL

We can revive economy via local tourism — Maina Kageni

The Classic 105 radio presenter lauded the Tembea Tujenge Kenya initiative

In Summary
  • Radio King Maina Kageni has urged Kenyans to take domestic tourism seriously and play apart in the recovery of the country’s economy. 
  • Travelling can create income for the jobless, enhance fortunes for the struggling hospitality sector as well as create a sense of patroritism, he said.
Brand ambassador Maina Kageni
Brand ambassador Maina Kageni
Image: COURTESY

Radio King Maina Kageni has urged Kenyans to take domestic tourism seriously and play a part in the recovery of the country’s economy. 

The Classic 105 radio host said Kenyans can play a role in helping the recovery of the economy that has been ravaged by the Covid-19 pandemic by doing small things like travelling. 

Maina who is also the Ambassador for the Tembea Tujenge Kenya initiative, said many Kenyans overlook domestic tourism yet it is such a major player in steadying the economy. 

Travelling can create income for the jobless, enhance fortunes for the struggling hospitality sector as well as create a sense of patroritism as Kenyans come together to revive the economy, he said.

Noting that domestic tourism has been gaining momentum during the Covid-19 pandemic, the popular radio presenter said Kenyans can do more if they step out and visit various parts of the country. 

“It is worth noting that local tourism is on an upward trend even in the face of the Covid-19 pandemic. This speaks to the determination by Kenyans to create resilience in the sector and play part in its growth," he said. 

He thanked various brands that came up with initiatives like the Tembea Tujenge Kenya programme to rebuild the economy.

Maina said the popularity of the local national parks and attraction sites to the domestic market has been on the rise in the last 19 months of curfew restrictions.

“Tembea Tujenge Kenya’s mission is to inspire new strategies for positioning the sector for long-term sustainable growth,” he said. 

Last week, Maina launched the second year of the campaign which is still in the second phase that runs until 2025. 

“Domestic tourism provides an immense opportunity for contribution to national priorities such as economic growth, job creation and poverty alleviation,” he said during the ceremony in Kajiado. 

So far, Tembea Tujenge Kenya has covered 20 out of the 47 counties and the campaign is now expected to be taken to the rest of the 27 counties in the second and third year of the campaign. 

 

 -Edited by SKanyara