AWARENESS

Call for mothers' support as world marks Breastfeeding Day on Saturday

Day seeks to create awareness on the critical role that exclusive breastfeeding plays.

In Summary

• The World Breastfeeding Week is an annual event observed during the first week of August (1st–7th) to create awareness about the importance of breastfeeding

• CAMFEB has organized a virtual event dubbed "The Kenya Big Latch On" a virtual conference to celebrate World Breastfeeding Week 2020

Breastfeeding mothers at Pumwani Hospital grounds during the celebrations of World Breastfeeding Week
Breastfeeding mothers at Pumwani Hospital grounds during the celebrations of World Breastfeeding Week
Image: PATRICK VIDIJA

As the world marks World Breastfeeding Day, the public has been called to support breastfeeding mothers.

The World Breastfeeding Week is an annual event observed during the first week of August (1st–7th) to create awareness about the importance of breastfeeding, to protect, promote and support breastfeeding.

 

To celebrate the World Breastfeeding Day, Career Mothers for Exclusive Breastfeeding (CAMFEB) is inviting stakeholders, partners and the public to participate in the World Breastfeeding Week and Walk to create awareness about the critical role that exclusive breastfeeding plays.

 

CAMFEB is a campaign that encourages and supports new mothers, both working in formal and informal sectors to carry out exclusive breastfeeding for the first six months and to continue breastfeeding with complimentary foods and drinks for at least 2 years as recommended by WHO and Unicef.

But due to Covid-19 pandemic, CAMFEB has organised a virtual event dubbed "The Kenya Big Latch On", a virtual conference to celebrate World Breastfeeding Week 2020, guided by the theme Support Breastfeeding for a Healthier Planet.

The conference’s objective is sharing information on breastfeeding and its environmental impact, focusing primarily on informing people about the links between breastfeeding and environment/climate change.

This year, the virtual event will take place on Saturday, August 1, 2020.