ENTERTAINMENT

Smirnoff Unleash your Edge Fiesta heads to Mombasa after Kisumu

Over 5,000 revelers attended the fiesta in Kisumu city

In Summary

•After a successful event in Kisumu City the fiesta team will pitch camp in Coastal region on December 30.

•Top hip-hop artist Khaligraph Jones, Wakadinali, Odongo Swagg, and Nexter artist Kamwana did not disappoint the revelers.

Revelers during the Smirnoff brings Flavour with Edge Fiesta Kenyatta International Stadium in Kisumu City on November 12.
Revelers during the Smirnoff brings Flavour with Edge Fiesta Kenyatta International Stadium in Kisumu City on November 12.
Image: MAURICE ALAL

Smirnoff Unleash your Edge Fiesta heads to Mombasa where fans music and fashion lovers are expecting electrifying performances from various artistes.

After a successful event in Kisumu City the fiesta team will pitch camp in Coastal region on December 30.

More than 5,000 revelers who attended Smirnoff Edge Fiesta in Kisumu City were treated to an electrifying performance on November 12.

Top artists Khaligraph Jones, Wakadinali, Odongo Swagg and Nexter artist Kamwana did not disappoint the revelers who thronged Kenyatta International Stadium in Mamboleo.

Revelers from Kisumu and environs who braved the rain were treated to an indelible party experience and performances by the artistes in the fourth iteration of the Smirnoff Unleash your Edge Fiesta.

The event organised by Kenya Breweries Limited (KBL), under the Smirnoff Ready To Drink (RTD) brand, saw music and fashion fans treated electrifying weekend of top acts.

Joyce Akinyi, a reveler expressed satisfaction with the event organisers and performance.

“I have enjoyed myself, listening to nice music alongside my friends. We look forward to such an event in future,” she said.

On his part, Hillary Kirui said he did not only enjoy good music and fashion but also the delicious meals by various food vendors.

During the event, the crowd were entertained by Kaneda, DJ Grauchi, Amapiano, DJ Karaoski, MC Gudah Man and DJ Ves Vester.

Top hip-hop artist Khaligraph Jones during the Smirnoff brings Flavour with Edge Fiesta to Kisumu City on November 12.
Top hip-hop artist Khaligraph Jones during the Smirnoff brings Flavour with Edge Fiesta to Kisumu City on November 12.
Image: MAURICE ALAL

Fashion icons At Odds kept the crowd glam with edgy streetwear fashion expressive of the brand’s ambition. 

Brigid Wambua, brand manager for KBL Smirnoff, stated during the event that "Flavour with Edge is the Smirnoff's way of celebrating people and their edginess, through edutainment events.

The event also allows Smirnoff RTD consumers to discover the alternative to ordinary by creating flavor drinking experiences that are effortless, yet mischievous and distinctive.

The campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year through its string of Flavour with Edge Fiesta events.

It is aimed at Generation Z, which is all about good vibes, music, and fashion.

The revelers were only needed to purchase a bottle of Smirnoff Vodka Flavours, a six-pack of Guarana, or a bag of Black Ice from retailers like ke.thebar.com, Glovo, Chupa Chap, Naivas, and Quickmart to receive a ticket.

Smirnoff RTD has a delicious and energizing flavor that can give events more intensity-variety and new experiences.

Revelers during the Smirnoff brings Flavour with Edge Fiesta to Kisumu City on November 12.
Revelers during the Smirnoff brings Flavour with Edge Fiesta to Kisumu City on November 12.
Image: MAURICE ALAL
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