•The masterclasses will air every Tuesday, with the first one set for September 20.
•The partnership followed a critical assessment of the current challenges Kenyan MSMEs face when trying to build a sustainable and profitable online presence.
Image: BRIAN SIMIYU
A new partnership to highlight and train Kenyan micro, small, and medium enterprises (MSMEs) has been launched.
Caroline Mutoko and Twiva have partnered in a deal that will see a series of weekly masterclasses dubbed, “Empowering MSMEs Masterclass with Caroline Mutoko” held in the first initiative.
The partnership aims to effectively enable MSMEs to gain access to markets online.
"It is such a pleasure to partner with Caroline Mutoko, who shares the same passion, and vision of empowering MSMEs so that they can scale and create more jobs for the youth" Peter N. Kironji, Twiva CEO.
The masterclass will focus on topics such as why every business must have an online presence, where and how to get your business seen online, the psychology behind creating amazing online content and creating an exceptional customer experience online.
The masterclasses will air every Tuesday, with the first one set for September 20.
Twiva having registered thousands of MSMEs and influencers makes the partnership strategically positioned to help MSMEs raise awareness, increase sales and scale online.
“If I cannot click on it, it does not exist. And when you finally get online, remember that you are only one swipe away from losing the attention of your consumer. This is why content is king and video is king Kong!” said Motoko.
The partnership followed a critical assessment of the current challenges Kenyan MSMEs face when trying to build a sustainable and profitable online presence.
Kenyan MSMEs make up at least a 7.4million. This accounts for over 24 per cent of the total Gross Domestic Product (GDP).
E-commerce adoption among MSMEs has grown by over 24 percent since the onset of the COVID-19 pandemic.
A 2021 study by the Kenya Private Sector Alliance (KEPSA) indicates that the COVID-19 pandemic occasioned a spike in business-to-consumers (B2C) online sales and an increase in Business-to-Business (B2B) e-commerce.
Consequently, this caused an increase in the rate of online consumption by 79 per cent in 2021 as reported by the Mastercard Foundation.
Even with these notable strides in e-commerce uptake, MSMEs still lack sophisticated digital access to consumers online due to inadequate digital marketing skills.
Moreover, MSMEs lack simplified and accessible digital platforms which offer payment gateways and a streamlined path to purchase on online platforms, especially on social media.
The free Masterclasses, content packages, and weekly highlights aim to target and impact 15,000 Kenyan MSMEs.